Key terms and concepts in B2B relationship management, sales, and professional networking.
Software for managing customer interactions, typically organized around deals and pipelines. Works well once there's commercial intent, less so for the relationships that come before it.
The phase before a relationship has a deal attached to it. No pipeline, no opportunity, just a connection worth keeping warm. Where most of your network actually lives.
The practice of deliberately tracking and nurturing your professional relationships so you know who to reach out to, when, and why.
